Directory Archive - Anglo-American University in Prague /directory/ is a top private university in Czech Republic offering dual accredited bachelor and master level programs in English across Business, International Relations, Humanities, Social Sciences, Political Science, Journalism, Media Studies, Visual Arts and Law. Mon, 13 Apr 2026 07:29:54 +0000 en-US hourly 1 Ladislava Knihová /directory/ladislava-knihova/ Mon, 13 Apr 2026 07:29:54 +0000 /?post_type=directory&p=36572 Ladislava Knihová earned degrees in philology at Charles University and in business and management, building a strong interdisciplinary foundation that connects language, communication, marketing, and strategic management. Her academic background has shaped her long-term interest in the intersection of marketing communication, education, and emerging technologies. Knihová is an Assistant Professor at and also teaches […]

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Ladislava Knihová earned degrees in philology at Charles University and in business and management, building a strong interdisciplinary foundation that connects language, communication, marketing, and strategic management. Her academic background has shaped her long-term interest in the intersection of marketing communication, education, and emerging technologies.

Knihová is an Assistant Professor at and also teaches at the Masaryk Institute of Advanced Studies, Czech Technical University in Prague. At , she teaches Digital Skills & AI for Business, Marketing Communications, Buyer Behavior, and Marketing Research, with a particular emphasis on the relationship between marketing, technology, and contemporary educational practice.

Knihová’s professional experience also includes several years at Harley-Davidson Prague, where she worked closely with the marketing and communication department, focused on content marketing, and led staff training initiatives. In addition to her academic work, she has many years of experience in diplomacy and in business practice, particularly in the SME sector in engineering and trade.

Her research and professional interests focus primarily on digital marketing, AI applications in marketing and education, immersive marketing, marketing communication, and the integration of technology into teaching and learning. Knihová has authored more than 70 scholarly and professional publications, edited two professional books, and she regularly participates in international academic conferences. Among her recent major projects are the book AI Marketing Playbook: Jak ChatGPT a umělá inteligence mění svět marketingu (AI Marketing Playbook: How ChatGPT and Artificial Intelligence Are Changing the World of Marketing) and the Czech translation of Philip Kotler’s Marketing 6.0. Her current work explores the role of artificial intelligence in marketing practice, higher education, and the development of innovative teaching methods.

Specializations

  • Digital Skills & AI for Business 
  • Marketing Communications 
  • Buyer Behavior 
  • Marketing Research 
  • Digital Marketing 
  • AI in Marketing 
  • AI in Education 
  • Immersive Marketing 
  • Sustainability and ESG in Marketing 
  • Technology-Enhanced Teaching and Learning 

Selected Publications

  • Knihová, L. (2026). From products to immersive experiences: Synthesising responsible AI, marketing, and the managerial challenge of sustainability. In B. Drelich-Skulska, M. Sobocińska, & A. Tomášková (Eds.), Sustainable development in light of research by scientists from Poland, Czechia and Slovakia: Different research perspectives (pp. 181–191). Publishing House of Wroclaw University of Economics and Business. 
  • Svoboda, P., & Knihová, L. (2025). Exploring the Future of Education: Integrating Metaverse and AI Tools to Enhance Learning Experiences. TEM Journal, 14(1), 631–643.
  • Knihová, L. (2024). AI marketing playbook: Jak ChatGPT a umělá inteligence mění svět marketingu (1st ed.). Grada Publishing a.s. (EN: AI Marketing Playbook: How ChatGPT and Artificial Intelligence Are Changing the World of Marketing).
  • Tomášková, A., & Knihová, L. (2024). From family business to family entrepreneurship: Embracing innovation and AI in the evolution of family ventures. In B. Drelich-Skulska, M. Sobocińska, & A. Tomášková (Eds.), The importance of universities for society and economy: The experience of researchers from the Visegrád Group. Uniwersytet Ekonomiczny we Wrocławiu.
  • Knihová, L. (2021). The role of educational content in a digital marketing strategy. Communication Today, 12(1), 162–178.

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Roman Joch /directory/roman-joch/ Tue, 31 Mar 2026 07:19:17 +0000 /?post_type=directory&p=36098 Dr. Roman Joch graduated MD at Charles University, Prague (1996); he has been a fellow of the Krieble Institute, Washington, D.C. (1993), the Acton Institute, MI (2001), and the Lincoln Fellow of the Claremont Institute, CA (2007). Dr. Joch is Chairman and Executive Director of the Civic Institute, a Prague-based think tank. He was International […]

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Dr. Roman Joch graduated MD at Charles University, Prague (1996); he has been a fellow of the Krieble Institute, Washington, D.C. (1993), the Acton Institute, MI (2001), and the Lincoln Fellow of the Claremont Institute, CA (2007).

Dr. Joch is Chairman and Executive Director of the Civic Institute, a Prague-based think tank. He was International Secretary of ODA, a political party (1994–98), and an Assistant to a Senator (2001–04) in the Czech Republic. He served as an Adviser to the Prime Minister of the Czech Republic (Human Rights and Foreign Policy, 2010–12), Adviser to the Lord Mayor of Prague (2012–14), and Adviser to the Member of the European Parliament (2017).

In addition to being Chairman and Director of the Civic Institute, he is an Assistant Professor at the University of Economics and at CEVRO University, both in Prague. He is the author of several books and essays on political philosophy and public policy, a contributor to Czech and Slovak media, and a regular columnist for the Czech daily Lidovky.cz and Slovak daily Postoj.sk, as well as a member of the Editorial Board of Aspen Review Central Europe. Among his books are The Revolt Against the Revolution of the 20th Century, No, Mr. Prime Minister!, and On the Side of Freedom.

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Magdaléna Svobodová /directory/magdalena-svobodova/ Wed, 18 Mar 2026 15:16:32 +0000 /?post_type=directory&p=35989 Magdaléna Svobodová graduated from Charles University, Faculty of Law, Prague, in 1999 (master’s degree). In 2006, she earned her PhD from Charles University, Faculty of Law, specialization Constitutional Law, EU law, International Law. She was appointed Associate Professor at the same institution in 2022, in the field of European law. Svobodová started her career in […]

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Magdaléna Svobodová graduated from Charles University, Faculty of Law, Prague, in 1999 (master’s degree). In 2006, she earned her PhD from Charles University, Faculty of Law, specialization Constitutional Law, EU law, International Law. She was appointed Associate Professor at the same institution in 2022, in the field of European law.

Svobodová started her career in the Parliamentary Institute, Parliament of the Czech Republic. She served as a legal advisor in the area of approximation of laws during the process of accession of the Czech Republic to the European Union. Later, she worked in law firms and focused on civil law and commercial law. She passed the bar examination in 2012; she is an attorney-at-law registered with the Czech Bar Association under number 14205. In 2012, she started her academic career at Metropolitan University Prague. Since 2015, she has been a lecturer at Charles University, Faculty of Law, Department of European Law. She became a lecturer and a guarantor at in 2026. Svobodová is a member of the Scientific Council of the Faculty of Law, Charles University. She specializes in EU law, in particular in Union citizenship, free movement of persons and fundamental rights protection in the EU. She is a member of Czech Association of European Studies. 

Courses:

  • European Union Law I and II
  • Human Rights in European Union

Publications List

  • Malíř, J., Svobodová, M. Coordinating National Responses to Serious Cross-Border Threats to Health in the European Union: European Health Union and beyond. Review of European Administrative Law No. 1/2025, pp. 35-56.
  • Svobodová, M. „Acts“ and „Laws“ of the European Union: a Step Towards the Federalisation of the EU? The Lawyer Quarterly No. 1/2024, pp. 53-65.
  • Tomášek, M., Šmejkal, V. a kol. Smlouva o EU. Smlouva o fungování EU. Listina základních práv EU. Komentář. Praha: Wolters Kluwer ČR, 2022, 1696 p., co-author (EN: Treaty on EU. Treaty on the Functioning of the EU. Charter of Fundamental Rights of the EU. Commentary).
  • Svobodová, M. Fundamental Rights of the EU, Czech Legal Order, entry in Encyclopedia of Contemporary Constitutionalism, eBook, Cham: Springer, 2022, pp. 1-18.
  • Svobodová, M. Občanství Evropské unie. Praha: Auditorium, 2021, 359 p. (EN: Citizenship of the European Union).

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Joseph Adams /directory/joseph-adams/ Wed, 18 Mar 2026 14:49:59 +0000 /?post_type=directory&p=35976 Joe Adams holds a B.A. from Villanova University, located outside of Philadelphia, where he studied Communication, Media Production, and Political Science. Originally from Boston, USA, his academic background combines media production with a focus on storytelling and communication. He brings international experience in media production, having produced and edited social justice documentaries in Kenya and […]

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Joe Adams holds a B.A. from Villanova University, located outside of Philadelphia, where he studied Communication, Media Production, and Political Science. Originally from Boston, USA, his academic background combines media production with a focus on storytelling and communication.

He brings international experience in media production, having produced and edited social justice documentaries in Kenya and Brazil, as well as university and digital media projects. His work also includes contributions to productions in the United States in collaboration with PBS FRONTLINE and Alkemy X, supporting award-winning content.

After graduating, Joe was awarded a Fulbright English Teaching Assistantship to the Czech Republic, where he taught in Zlín at a secondary film school. After a year immersed in the Czech creative and academic environment, he relocated to Prague to continue his work in media.

At Anglo-American University, Joe develops and produces content that supports the university’s marketing and communications efforts, with a focus on impactful storytelling and audience engagement.

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doc. Mgr. Zuzana Říhová, Ph.D. /directory/doc-mgr-zuzana-rihova-ph-d/ Tue, 10 Feb 2026 08:58:35 +0000 /?post_type=directory&p=35227 Zuzana Říhová is an acclaimed scholar of avant-garde and modernism as well as a writer. She graduated with a degree in Czech and Comparative literature at the Faculty of Arts, Charles University. Her research centres on the Czech avant-garde and modernism in a wider European context. Říhová consistently publishes in foreign academic journals (eg. Central […]

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Zuzana Říhová is an acclaimed scholar of avant-garde and modernism as well as a writer. She graduated with a degree in Czech and Comparative literature at the Faculty of Arts, Charles University. Her research centres on the Czech avant-garde and modernism in a wider European context. Říhová consistently publishes in foreign academic journals (eg. Central Europe, Journal of Modern Literature) and collective monographs (Avantgarden im Zentraleuropa, A Cambridge History of World War One Poetry). In 2013, she received a Czech Academy of Sciences Award for Outstanding Research. As a fiction writer, her novel Playing Wolf was shortlisted for the top Czech fiction prize in 2022 and translated into several languages.

Since 2007, Říhová has been a member of the Institute of Czech Literature of the Czech Academy of Sciences, and she lectured at a variety of both public and private universities. She also served as a director of PSCC. In 2014, she became Head of Czech at Oxford University, and she was a visiting professor at Columbia University (2018–19). She has completed several internships abroad (SUNY, University of Glasgow, University College London, Humboldt Univerzität zu Berlin); she is regularly invited to give public or university lectures (Université libre de Bruxelles, University of Vienna, Oxford University, Bohemian National Hall, New York).

At , Říhová teaches classes on modernism (Modernist Metropolis) and creative writing – writing fiction is her passion. When she isn’t writing, she lifts kettlebells, runs, and picks mushrooms with her two daughters.

Specializations: avant-garde and modernism, creative writing and storytelling

Publications & Other Activities

Scientific monographs 

  • From Laughter to Forgetting. A Sourcebook of Interwar Avant-garde Discourses; ed. Z. Říhová; Praha, Karolinum 2023
  • Vprostřed davu. Česká avantgarda mezi individualismem a kolektivismem; Praha, Academia 2016

Fiction

  • Mimka; Praha, Argo 2026
  • Rok Proměny; Praha, Argo 2024
  • Playing Wolf/ Cestou špendlíků nebo jehel; Praha, Argo 2021 
  • č첹;Praha, Dauphin 2018 
  • Pustím si tě do domu; Praha, Dauphin 2016 

Selected book chapters and articles  

  • „Analphabetic Modernism: T. S. Eliot’s Poetry in Czech Translation in the 1940s“; in H. Veivo et al.: Globalizing Avant-Garde. European Avant-Garde and Modernism Studies, vol. 7; Berlin, De Gruyter 2023, s. 119–228
  • „Tschechoslowakei, Tschechien, Slowakei“; in D. Unterkofler, V. Faber, W. Müller-Funk, edd.:Avantgarden im Zentraleuropa. Andere Räume, andere Bühnen; Tübingen, Narr Francke Attempto Verlag GmbH 2023, s. 221–254
  • „Czechoslovak Poetry during the First World War“; in J. Potter, ed.: A Cambridge History of World War One Poetry; Cambridge, CUP 2022, s. 118–138
  • „For a New Novel: Milada Součková and Czech Modernist Fiction in the 1930s“; in H. Veivo, ed.: Beyond Given Knowledge. Investigation, Quest and Exploration in Modernism and the Avant-Gardes. European Avant-Garde and Modernism Studies, vol. 5; Berlin, De Gruyter 2018, s. 299–313
  • „A Farewell to the Whole Epoch: the Zone as the Beginning and End of the Czech Avant-garde“; Journal of Modern Literature 43, 2020, č. 4, s. 45–61
  • „‚Nothing is Certain‘: Czech Post-War Literature Between the Avant-Garde and Expressionism“; Central Europe 14, 2016, č. 2, s. 125–140

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Beatriz Bacarizo Herrer /directory/beatriz-bacarizo-herrer/ Wed, 21 Jan 2026 13:06:17 +0000 /?post_type=directory&p=34895 Beatriz Bacarizo Herrer earned a degree in Translation and Interpreting from the Universidad de Granada, with a specialization in French and German. After working as a Spanish Language Assistant in France, she continued her teaching career in the Czech Republic where she spent six years teaching Spanish in language schools and at the Instituto Cervantes […]

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Beatriz Bacarizo Herrer earned a degree in Translation and Interpreting from the Universidad de Granada, with a specialization in French and German. After working as a Spanish Language Assistant in France, she continued her teaching career in the Czech Republic where she spent six years teaching Spanish in language schools and at the Instituto Cervantes in Prague as an official DELE examiner.

Herrer also worked as a Spanish lecturer in higher education from 2022 to 2024 at Anglo-American University and at University of New York in Prague (UNYP). During this period, she completed a Master’s degree in Spanish Language Teacher Education at Universidad Internacional Menéndez Pelayo. In the 2024–2025 academic year, she served as a Spanish lecturer at the Foreign Trade University in Hanoi, Vietnam, as part of the MAEC-AECID Lectorship Programme. Since returning to Prague in 2026, she remains actively involved in teacher training and professional conferences, with academic interests in pragmatics, cognitive grammar, and gamification.

Selected Publication

  • Bacarizo Herrer, B. (2025). La fonética en clase de ELE para hablantes de checo: Análisis y propuestas de corrección de la interferencia de la oclusiva glotal en secuencias fónicas. In M. Sánchez Presa (Ed.), La enseñanza-aprendizaje de ELE en Europa Oriental y los países bálticos (pp. 151-170). (EN: Phonetics in the classroom as a Foreign Language (ELE) for Czech speakers: analysis and proposals for correcting the interference of the glottal stop in phonetic sequences)

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James George Pfaus, Ph.D. /directory/james-george-pfaus-ph-d/ Tue, 16 Dec 2025 13:32:11 +0000 /?post_type=directory&p=34489 James G. Pfaus, Ph.D. received his bachelor’s degree in psychology (1983) from the American University in Washington, D.C., and his master’s (1986) and doctoral degrees (1990) in neuroscience and psychology from the University of British Columbia in Vancouver, Canada, under the supervision of Drs. Boris Gorzalka, John Pinel, and Anthony Phillips. After a two-year postdoctoral […]

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James G. Pfaus, Ph.D. received his bachelor’s degree in psychology (1983) from the American University in Washington, D.C., and his master’s (1986) and doctoral degrees (1990) in neuroscience and psychology from the University of British Columbia in Vancouver, Canada, under the supervision of Drs. Boris Gorzalka, John Pinel, and Anthony Phillips. After a two-year postdoctoral fellowship in molecular biology in the laboratory of Dr. Donald Pfaff at The Rockefeller University in New York, he took a position in the Center for the Study of Behavioral Neurobiology in the Department of Psychology at Concordia University in Montreal, Canada, where he became a full professor in 2004. In 2018, he left Concordia to pursue research as a visiting scholar with longtime collaborators at the Instituto de Investigaciones Cerebrales at the Universidad Veracruzana in Xalapa, Mexico. Since 2021, he has been an assistant professor at the Department of Psychology and Life Sciences, Faculty of Humanities, Charles University in Prague, and as a senior researcher in the Center for Sexual Health and Interventions of the NUDZ.

His research is conducted on rats and humans in an attempt to understand how the brain and its neurochemical systems are organized for basic sexual responses such as arousal, desire, sexual pleasure and orgasm, and sexual inhibition and disgust. His work has illuminated the neural and molecular mechanisms by which conditioned sexual responses potentiate sexual preferences and reproduction and how they contribute to the development of fetishes and paraphilias. He has received several prestigious international awards for this work.

He has published more than 260 peer-reviewed scientific papers and book chapters on the neurobiology of sexual behavior in women and men, and his work has led to the development of new drugs to treat sexual dysfunctions and ways to offset the effects of medications that have debilitating side effects on sexuality. He has given hundreds of interviews on television, radio, and social media, and his work has been featured in films and documentaries. He is the editor-in-chief of Current Sexual Health Reports, an associate editor of Sexual Medicine Reviews and Frontiers in Behavioral Neuroscience, a former associate editor of the Journal of Sexual Medicine, and he serves on the editorial boards of other scientific journals in the fields of sexuality, neuroscience, and pharmacology. He is a member of several international organizations, including the International and Europeans Societies for Sexual Medicine, the International Society for the Study of Women’s Sexual Health, Society for Neuroscience, and International Academy of Sex Research (where he served as president from 2016-2017). 

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Dr. Lenka Martinec Novakova /directory/dr-lenka-martinec-novakova/ Tue, 16 Dec 2025 13:30:10 +0000 /?post_type=directory&p=34487 Martinec Nováková is an instructor and researcher in the behavioral sciences with a primary research focus on the chemical senses, particularly olfaction. She completed a Masters in Biological Anthropology in 2008, followed by a Ph.D. in General Anthropology in 2013. Her work examines how the sense of smell develops and functions across the human lifespan, […]

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Martinec Nováková is an instructor and researcher in the behavioral sciences with a primary research focus on the chemical senses, particularly olfaction. She completed a Masters in Biological Anthropology in 2008, followed by a Ph.D. in General Anthropology in 2013. Her work examines how the sense of smell develops and functions across the human lifespan, its role in cognition, emotion, and social behavior, and its broader implications for health and well-being.

She has led multiple grant-funded projects on olfactory perception, developmental psychology, and affective processes. Her research has been published in leading international journals and has contributed to advancing the interdisciplinary understanding of sensory processes within psychology and behavioral sciences. She is an active member of several international professional societies dedicated to chemosensory science and human ethology, including the European Chemoreception Research Organization.

In her free time, she enjoys spending time outdoors, reading popular cosmology books, practicing aromachology, and pole dancing.

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Mgr. Nur Farizah Binte Mohd Sedek /directory/nur-farizah-binte-mohd-sedek-m-a/ Tue, 16 Dec 2025 13:28:23 +0000 /?post_type=directory&p=34485 Nur Farizah Sedek earned her Master’s degree in Psychology from the University of New York in Prague and her double bachelor’s degree from UNYP and SUNY Empire State College. She is currently undergoing psychotherapeutic training in Existential Analysis and Logotherapy from GLE-UK. In her role as Assistant Dean and Lecturer at Anglo-American University, she works […]

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Nur Farizah Sedek earned her Master’s degree in Psychology from the University of New York in Prague and her double bachelor’s degree from UNYP and SUNY Empire State College. She is currently undergoing psychotherapeutic training in Existential Analysis and Logotherapy from GLE-UK.

In her role as Assistant Dean and Lecturer at Anglo-American University, she works closely with students to support academic progression and personal development in an international learning environment, helping them cultivate the skills and mindset needed for academic success.

As a mental-health counsellor, she has assisted others through life transitions, existential crises, and personality realignment. With her clients, she explores core life concerns through positive, transformative processes of emotional healing, self-discovery, and personal growth.

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Prof. Matúš Šucha, Ph.D. /directory/prof-matus-sucha-ph-d/ Tue, 16 Dec 2025 11:52:29 +0000 /?post_type=directory&p=34475 Matúš Šucha is a Czech traffic psychologist and a professor of psychology. His main area of professional interest is traffic psychology, with a specific focus on mobility and traffic safety. He is a court-appointed expert and a EuroPsy mentor in the field of traffic psychology. Since 2022, he has been a member of the Presidium of the […]

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Matúš Šucha is a Czech traffic psychologist and a professor of psychology. His main area of professional interest is traffic psychology, with a specific focus on mobility and traffic safety. He is a court-appointed expert and a EuroPsy mentor in the field of traffic psychology. Since 2022, he has been a member of the Presidium of the Technology Agency of the Czech Republic. He is the author of numerous publications focusing on the human factor in transport. Matúš Šucha is an active member of several prestigious international organizations and, among other roles, serves as Vice President of ICTCT – International Co-operation on Theories and Concepts in Traffic Safety.

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