The company’s flagship product, IRIIIS, stands as a testament to Jeff’s commitment to innovation. IRIIIS is a cutting-edge software platform designed for seamless collaboration and content creation. It was born out of a consulting engagement that brought together Jeff and his business partner Keith Adams with scientists across Europe, addressing their pressing need for efficient digital management and accelerated discovery processes. 

Beyond his corporate endeavors, Jeff is a respected educator. He has served as a business lecturer at prestigious institutions such as NYU Prague, the Anglo-American University, University of New York Prague, and the CEACAPA Study Abroad Program. His diverse curriculum spans entrepreneurship, public relations, eCommerce, digital and social media marketing, and cross-cultural awareness. In 2023, the Anglo-American University team under his mentorship clinched victory in the Junior Achievement Start-Up Competition for the Czech Republic. They represented the nation at the European Finals in Istanbul, where two of Jeff’s students achieved recognition in the EY Young Women Leadership Award finals. Jeff’s commitment to knowledge dissemination extends to executive MBA students from the United States, whom he guides in “Doing Business in Europe” seminars. These sessions equip aspiring entrepreneurs with the insights required to navigate European markets successfully. 

Jeff’s mission is to empower the next generation of entrepreneurs by blending his extensive business experience with his passion for teaching. He envisions fostering a foundation of knowledge and confidence that will enable his students to thrive in their unique pursuits.

Outside of his professional endeavors, Jeff shares his life in Prague with his life partner, their cherished daughter, and two canine companions.

He started his career with Procter & Gamble in marketing in Germany. Later, being bilingual with German and Czech, he was one of P&G’s first managers in Prague after the iron curtain collapsed.  He then switched to cosmetic giant COTY and became General Manager for Czech & Slovak republics, thereafter for The Netherlands, and ultimately for the whole German speaking DACH region. After Coty, he joined German C.O.P. East Consult as Managing Partner and built up their interim management practice, with Polish Telekom ERA and German Tchibo being his key stages. The Czech Republic lured him back again as CEO for Vitana, one of the country’s biggest food corporations. Thereafter, he started his own business as contract manager, coach & mentor, and helped, amongst others, to set up Prague’s Musée Grévin, Jansen Display and GS Pharmaceuticals.

In parallel, Heinrich has been lecturing for many years at various business universities and mentoring very successfully student companies with the Junior Achievement organization. Last not least, he served and serves on various Advisory Boards.

Strategies, Marketing & Communication, Leadership, International Business, Change Management, Consumer & Customer Service, Professional Presentation Skills, AI in Communication 

Leadership, Women’s Issues, Teaching, Student Affairs, Writing

Vidhu holds a PhD in Sociology and MBA in General Management

Since 2008, she has also been organizing and conducting training workshops for various multinationals and SMEs, covering topics such as diversity and inclusion in the workplace, and intercultural management. 

At ¹ú²úÂÒÂ×, Vidhu is a Senior lecturer, teaching since 2006.

Humanity Courses

Business Courses

Sociology and Management